It sounds obvious – but you need to ensure you have senior level support for the undertaking you are about to start, ideally a decision maker or a person in a position of influence. For most companies, a digital transformation programme represents a significant culture shift, and no matter how good your intentions and technology, it’s the hearts and minds of the people involved that will make or break your programme.
Having the support of an influential sponsor (and having that support effectively communicated) gives you a huge head start. It will also open the doors for the initial discussions with the functional stakeholders. Importantly, the sponsor also tends to have the keys to the corporate wallet!
Within this, you need to have a clear vision and expectation of what you are trying to achieve – what does success look like? Trust in what you are doing is a critical element of success, and your communications needs to consider the journey to earning that trust.
At a time of fundamental change, human beings tend to focus more on the perceived pain from what they are losing rather than the potential pleasure of the benefits. If you are cognisant of this in your communications, you stand a much greater chance of winning those hearts and minds.
For more information about how our in-house expert in RPA and AI – Rod Chadwick, can support you and your team on your journey of process transformation, please contact us with your details via firstname.lastname@example.org.
A final word from Dilbert……..